Master's Degree in Fashion Marketing and Communication Madrid*

Your future in fashion marketing: connect, communicate, lead.

Official title

Learning option: Presential in Madrid
Start: October 2026
Duration: 10 months
ECTS: 60 ECTS

Master in Fashion Marketing

In a rapidly evolving fashion landscape driven by digitalisation, sustainability, and changing consumer habits, this Master’s Degree in Fashion Marketing and Communication prepares you to turn insights into strategies that connect brands with people. You’ll master storytelling, branding, digital marketing, social media, retail, and sustainability, learning to create campaigns that transform ideas into results. Through hands-on workshops, real projects, and direct interaction with industry professionals, you’ll develop the skills to lead communication, build impactful brands, and shape the future of fashion marketing.

*Degree approved in Spanish, pending a favourable report from the Regional Evaluation Agency/ANECA for approval to be taught in English.

Official degree issued by Universidad Europea de Madrid.
Timetable: 18:30-21:30, M-F (S1) and M-X (S2)

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Why study the Master in Fashion Marketing and Communication at Universidad Europea?

A unique fashion experience

At Creative Campus, you won’t just study fashion marketing and communication—you’ll live an experience that immerses you in the industry from a fresh, innovative perspective. You’ll explore the fashion ecosystem in depth, from consumer behaviour and product management to branding, retail, and digital marketing, all through hands-on workshops, real projects, and visits to today’s leading trendsetting brands.

Learning by doing

Forget endless lectures. Our approach is practical, collaborative, and experiential. You’ll design, propose, solve problems, and learn from mistakes—just like in the real world. Creativity drives the process, critical thinking shapes it, and teamwork provides the foundation for ideas that truly make an impact.

Inspiring mentors

You’ll learn from top professionals actively working in fashion—creatives, strategists, consultants, and industry leaders who bring their expertise and vision of today’s and tomorrow’s fashion landscape. They guide you closely with a human, inclusive, and diverse approach.

Connect, create, launch

Fashion is passion, but also connections. From day one, you’ll build your professional network. Thanks to our partnerships with leading brands, agencies, and companies, you’ll access exclusive internships and real opportunities to kickstart your career within the industry.

Study with Harper's Bazaar

Connect with leading international brands

Creative Campus and Harper’s Bazaar team up to offer you a truly unique Master’s Degree in Fashion Marketing and Communication that connects you with the fashion industry from day one: you’ll take part in exclusive shoots with the Harper’s Bazaar team, attend fashion talks with their executives, and receive personal portfolio mentoring. You can also experience the world of fashion up close by visiting their offices and being invited to shows, awards and charity galas.

A partnership that puts you in a prime position to learn, create and connect directly with one of the industry’s most influential publications.

*Some activities have limited places, so participants will be chosen through selection processes linked to certain academic activities.

Discover our facilities

Study in a professional environment at Creative Campus, located in the heart of Madrid, with 5,000 m² of modern facilities. Here you’ll find design, pattern-making, and sewing workshops, as well as equipment to experiment with textiles and create virtual models.

You’ll also have access to shared spaces such as the Atrium for exhibitions and masterclasses, along with resources including the Fab Lab, Tech Factory, model-making, experimentation and photography labs, collaborative work areas, an outdoor terrace, cafeteria, the Dulce Chacón Library, and a variety of student clubs.

Study Plan

With the Master’s Degree in Fashion Marketing and Communication, you will gain specialized skills in marketing, branding, communication, retail, product management, PR, and digital fashion. You’ll learn to design innovative communication strategies for product collections, fashion brands, campaigns, and events. The program combines an artistic and business-focused approach, providing not only a deep understanding of the fashion ecosystem but also a highly specialized perspective on brands and designers. Additionally, you will explore and apply the latest offline and online marketing strategies across the fashion market, developing agile skills and tools to think and act effectively in today’s and tomorrow’s fashion landscape.

Course programme structure

First semester

Module 1: communication in the Fashion Ecosystem (6 ECTS).
Module 2: behaviour of New Offline and Online Fashion Consumers (6 ECTS).
Module 3: product in the Different Business Structures of the Fashion Market (6 ECTS).
Module 4: business and Fashion 4.0 (6 ECTS).
Module 5: fashion Branding (6 ECTS).

Second semester

Module 6: communication and Management of Conventional and Non-Conventional Fashion Channels (6 ECTS).
Module 7: fashion Retail (6 ECTS).
Module 8: marketing and Digital Fashion (6 ECTS).
Module 9: external Internship (6 ECTS).
Module 10: final Master’s Project (6 ECTS).

More information

Entry profile

Fashion Design graduates who want to take their education further.
Graduates in disciplines related to marketing, communication, advertising and journalism, who wish to specialise in fashion.
Professional or academic profiles with experience in different fields of design, fashion and art, who hold a university degree.

Partner companies

Logotipo de Tendam en blanco y negro, en un fondo claro

Employability

According to the European Marketing Agenda 2025, over 1,600 marketing professionals in Europe consider emotional engagement with customers a key skill in an era dominated by AI and data analysis. In this context, specialised training in fashion equips you with a strategic profile, enabling you to connect with audiences through authenticity and empathy—exactly what companies are seeking.

Fashion Marketing Director/Manager.
Digital Fashion Marketing Director/Manager.
Fashion Communications Director/Manager.
Fashion Brand Manager.
Fashion Retail Manager.
Fashion Events and PR Manager.
Fashion Brand Content Manager.
Fashion Journalist.

Admissions

Selecting what to study is one of the most important decisions in your life, that's why we have a process and an advisory team that will guide you on this path. In just 3 steps, you can become an IADE student.

Entrance exam

Start your process by calling +34 917407272 or request information and our advisors will contact you.

Reservation

Once admitted, you will be able to pay your reservation fee to guarantee your place.

Registration

Submit the necessary documentation to formalize your enrollment.

Presencial: +34918257544Online +34918257549