Bachelor’s Degree in Fashion Communication and Management

If you have a talent for understanding consumers and translating your business vision into digital media, if you dream of creating strong brands with identity and want to do so in an industry you are passionate about, you are ready to pursue a career in management and communication in the fashion world.

Official title

Learning option: Presential in Madrid
Start: September 2026
Duration: 4 years
ECTS: 240 ECTS

Bachelor’s Degree in Fashion Communication and Management in Madrid

In this program, you will learn how to develop communication strategies for companies in a powerful sector such as retail. You will be trained with a multidisciplinary profile that enables you to perform a wide range of functions, supported by in-depth knowledge of the industry.

This will position you as a specialized and focused professional, with experience in real case studies that you will work on in class, using real industry data, alongside professionals who have built the companies leading the market.

Official degree awarded by Universidad Europea de Madrid.

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Why study the Bachelor’s Degree in Fashion Communication and Management at Universidad Europea?

Official qualification

You will obtain an official degree, recognized by the industry and offering strong career prospects, issued by Universidad Europea in collaboration with IADE—combining academic tradition with the expertise of a leading institution in fashion design and interior design education. You will acquire the knowledge that companies need to drive the growth of one of the key sectors of the Spanish and global economy.

Internships in Companies

You will have the opportunity to undertake internships with an extensive network of companies in the sector, allowing you to understand how the industry works, build a professional network, work on real projects, and grow as a professional.

Within the Fashion Industry

You will learn about business and team management, how to reach customers with your brand, and how to communicate your message through both digital and offline channels. You will be able to join teams in marketing, content production, management, and branding. You will become part of an exciting industry!

Facilities

You will learn from top professionals in workshops and laboratories such as: production labs, photography studios, materials labs, Wacom classrooms, editing studios, and design innovation workshops, among others. You will always have access to professional software licenses needed to develop your projects.

Creative Campus | Universidad Europea & IADE

Faculty of Design and Creative Technologies

Creative Campus is a unique and vibrant space where design, creativity, and technology come together to develop innovative solutions that add value to the challenges of the future and society.

Here, you will find an ecosystem where all areas of creative knowledge coexist, allowing students to challenge conventions and drive positive change. Activities go beyond the classroom, including clubs, trips, and talks.

Studying at Creative Campus will keep you up to date with the latest developments in the sector, with a dynamic agenda that includes visits and collaborations with the most important industry events. We promote strong connections with the industry and collaborate with leading companies, enabling our students to gain hands-on experience in real-world environments from day one.

A Space Designed for Creating and Learning

Our facilities offer an innovative learning environment, with specialized spaces that integrate creativity, technology, and hands-on learning. An interdisciplinary campus that encourages experimentation, collaboration, and the development of professional skills.

Fashion Studio

A versatile environment featuring mobile, electrified pattern-making tables optimized to facilitate fabric work. A space where craftsmanship and innovation come together to create unique garments.

Graphics Design LAB

A space designed for visual creativity, layout, and graphic storytelling. Primarily created for graphic design, yet equipped with versatile tools for all design disciplines.

Media LAB

This lab is the meeting point between innovation and audiovisaul technology, ideal for video projects, digital photography, chroma and motion capture.

Strategic partner: Harper’s Bazaar

Creative Campus and Harper’s Bazaar join forces to offer a unique collaboration that places you at the heart of the fashion industry. From day one, you will take part in exclusive experiences alongside one of the most influential fashion magazines in the sector.

What you will experience:

Masterclasses in editorial writing, styling, photography and personal branding.
Fashion talks with industry executives on trends and employability.
Harper’s Bazaar challenges, judged by the magazine’s editorial team.

Tools and Software

In the Bachelor’s Degree in Fashion Communication and Management you will have access to the tools and software most in demand by the industry, allowing you to develop a competitive and versatile professional profile. You will stay up to date with the latest trends and have the opportunity to discover new collections firsthand.

Style3D Studio, the Fashion Software of the Future

You will learn how to create hyper-realistic garments, immersing yourself in the present and future of fashion design and production, based on more sustainable and efficient practices.

In addition, with Style3D Fabric, you will be able to create digital fabrics that enhance the authenticity of digital samples. To complement this comprehensive learning experience, you will also have access to Style3D Cloud, a platform for digital asset management and collaborative work, as well as a Marketplace with more than 50,000 assets.

Study plan

First year

Art and Clothing History I (6 ECTS).
Marketing I (6 ECTS).
Digital Creation I (6 ECTS).
Fundamentals of Design (6 ECTS).
Sustainable Management Industry and Strategy (6 ECTS).
Art and Clothing History II (6 ECTS).
Audiovisual Communication Techniques (6 ECTS).
Digital Creation II (6 ECTS).
Business Ethics and Responsibility (6 ECTS).
English Applied to Fashion (6 ECTS).

Second year

Sociology of Fashion (6 ECTS).
Fashion Marketing (6 ECTS).
Digital Production (6 ECTS).
Data Technology, Analysis and Management (6 ECTS).
Fashion Business Management (6 ECTS).
Aesthetics and Image Theory (6 ECTS).
Branding and Corporate Identity (6 ECTS).
Journalism and Editorial Communication (6 ECTS).
Styling and Trends (6 ECTS).
Retail and Luxury Market (6 ECTS).

Third year

Cultural Anthropology (6 ECTS).
New Media: Social Networks and Online Platforms (6 ECTS).
Window Dressing and Product Communication (6 ECTS).
Creative Direction (6 ECTS).
Circular Economy and Recycling (6 ECTS).
Fashion Theory and Critique (6 ECTS).
Fashion Communication and Dissemination (6 ECTS).
Creation of Virtual Fashion (6 ECTS).
Images of Fashion I: Fashion Photography (6 ECTS).
Omni-channel Management and Distribution (6 ECTS).

Fourth year

Culture and Image (6 ECTS).
Neuromarketing (6 ECTS).
Images of Fashion II: Audiovisual (6 ECTS).
Production and Management of Fashion Events (6 ECTS).
Internship (6 ECTS).
Fashion Psychology (6 ECTS).
Branding Agencies and Communication (6 ECTS).
Management, Innovation and Entrepreneurship (6 ECTS).
Final Degree Project (12 ECTS).

Partner companies

Employability

Career Opportunities for the Bachelor's Degree in Fashion Communication and Management

Companies in the fashion sector need to adapt to new consumer demands. Beyond the product itself, it is essential to create a narrative (storytelling) around it and know how to communicate it through marketing strategies tailored to these new expectations. Today, we speak not only of consumers, but of users who identify with brands through their values and overall messages. As an industry undergoing constant change, the fashion sector requires professionals in both traditional and digital communication, as well as management, who know how to combine creativity with cross-functional management practices aligned with new social and business challenges.

Faculty

Our teaching staff

Almudena Sánchez Camacho
Journalist and PhD in Social Communication. She currently works as a lecturer in the fields of Marketing and Fashion Communication at several universities and business schools. Throughout her professional career, she combines university teaching with the management of her own communication and digital marketing agency. She has worked in various companies and institutions, holding positions ranging from communication project management to the implementation and execution of new digital business models.
María Redondo Solance
Lecturer and researcher in the Bachelor’s Degrees in Fashion Communication and Management and in Fashion Design and Creation at Universidad Europea. She holds a degree in Art History and a DEA (Advanced Studies Diploma) from the Complutense University of Madrid, where she is currently completing her PhD dissertation. She also holds a Master’s degree in Museography and Exhibitions from the same university. Her research areas include costume history, 18th-century dress, the relationship between art and fashion, and the influence of historical dress on contemporary fashion. She is the author of several academic papers and conference presentations delivered at cultural institutions, as well as specialized articles and book chapters.
Claudia Rita Arbulu Soto
PhD in Philosophy and holder of a Master’s Degree in Senior Management and Art Criticism. Claudia Arbulu Soto has more than three decades of professional and academic experience in communication, marketing, and the management of cultural and creative enterprises. She is an expert in strategic communication applied to the fashion, art, and innovation sectors, and for many years has worked as a marketing consultant advising companies and startups, strengthening brands in highly competitive environments.
She currently teaches on the Master’s Degree in Fashion Communication and Marketing, the Master’s Degree in Interior Design, the Bachelor’s Degree in Fashion Communication and Management, and the Bachelor’s Degree in Fashion Design and Creation at Universidad Europea. She is also Director of the Master’s Degree in Fashion Accessories and Footwear Design at the same university, teaches on the MBA in Fashion Business Management at IADE, and is the author of numerous academic publications related to Aesthetics and Art Theory, brand communication, and new trends in digital marketing.
Her solid interdisciplinary background—combining communication management, cultural diplomacy (she has served as a Cultural Attaché), artificial intelligence, neuromarketing, and executive leadership—enables her to bring a strategic and innovative vision to team and project management in the fashion sector. Claudia has led and consulted on business and creative projects in Spain and Latin America, collaborating with both public and private institutions, and maintains an active research profile focused on the application of new technologies and digital transformation tools for communication in the fashion industry. She is also a researcher in the EcoBD Lab Research Group at Universidad Europea, where she conducts research on biomaterials for sustainable design.
Laura Martínez Álvaro
PhD in Gender Studies from the Institute of Feminist Studies at the Complutense University of Madrid (research stay at the University of Surrey), with International Distinction and awarded Cum Laude. Her research focuses on the retention of female talent in technology corporations. Her research areas include the intersection of technology and inclusion in organizations, STEM talent attraction and retention, inclusive leadership, sustainability, ethics, and corporate responsibility.
She holds a degree in Journalism from the Complutense University of Madrid (1995), a postgraduate qualification in Communication and Management (1996), a Diploma in Foreign Trade Management from Cámara de Madrid (2000), a Master’s Degree in International Relations from the Jean Monnet Institute of European Studies (2005), a PMD from IESE (2008), and completed the Harvard Executive Program in 2022. In addition to her teaching at Universidad Europea, she is an Associate Professor in the Department of Business Organization at the Faculty of Economics and Business Administration of the Complutense University of Madrid and a permanent board member of the Institute of Feminist and Gender Studies (UCM).
Elvira Giménez García
PhD in Feminist and Gender Studies, with a degree in Journalism from the Complutense University of Madrid and a Master in Business Innovation from the University of Deusto. As a lecturer, she has taught courses in the Master’s Degree in Gender Studies at the Complutense University of Madrid, the Master’s Degree in Cultural Management at Universidad Carlos III, and communication workshops at various cultural institutions, including the Centre for Theatre Technology, the Higher School of Dramatic Art of Castilla y León, and IADE School of Design, among others.
As a journalist in Spain, she has served as Director of Guía del Ocio Madrid magazine and as Press Officer for major cultural events such as the Autumn Festival of Madrid, Madrid en Danza, and the Teatralia Festival. In France, she worked as a reporter and editor at Euronews TV. In recent years, she has specialized in managing national and international press campaigns. She is the Director of the communication agency Cultproject and teaches Audiovisual Communication Techniques at the Creative Campus of Universidad Europea in Madrid.

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