Aarón Moreno and Boltad Brand, IADE alumni, will parade at Allianz EGO

The 22nd edition of Mercedes-Benz Fashion Talent (the award that has been recognizing talent and emerging fashion for more than ten years) will be held next Sunday, September 17. For this edition, the firm that wins the award will have the opportunity to parade next year on the international catwalk of Mercedes-Benz Prague Fashion Week, following the commitment of the award to​ "provide greater projection to emerging Spanish fashion worldwide".

In this edition two IADE alumni have been selected, Aarón Moreno creator and creative director of EMEERREE and Alberto Martín whose brand is Boltad Brand, being this the winner of the Mercedes-Benz Fashion Talent of the last edition of September 2022, Alberto will present again a new collection on the catwalk of Allianz Ego, with "Bentino Richoberg", in defense of a production made exclusively through reused and recycled fabrics, giving them a new life thanks to an exercise of upcycling.

The collection is discovered as the story of Bentino Richoberg, a NPC (Non Playable Character) born in the year 2022 who "finds himself living in New York City, where one day the opportunity arises for him to meet a series of important people, who call themselves the ABM, American Business Magnate, with whom he will meet in order to show them his new collection". This collection is made up of different looks in which each one of them represents one of the situations of this story.

Also a regular name in the contest, our alumni Aarón Moreno will participate in the contest presenting his latest collection "Reunión", in which he uses leftover fabrics, textile surplus and defective fabrics, as raw material for the design of sustainable pieces and "genderless" character.

This new collection is guided by the idea of family as a simile to the group of people who are closest to the brand, describes the designer. From that perspective, he adds, the proposal "intends to represent, through patterns and fabrics, three phases that define the moments prior to a gathering of friends, this being the culmination" of the celebration. "Reunión" aims to create an atmosphere of distraction," she summarizes, from which "evokes" that "feeling when you get together with a group of people who are more like family than friends."

Congratulations! We are very excited and looking forward to seeing each of their collections.